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Summary of Women's Business | Class 12 | High School |

Women's Business 

 - Ilene Kantrov

Ilene Kantrov in her informative essay 'Women's business' describe some female entrepreneurs who have established themselves as successful businesswomen in the USA. She paints a portrait of Lydia E Pinkham and goes on to tell about other businesswomen and followed Lydia's footsteps to cure the disease of women.
 Lydia E Pinkham advertised the medicines to cure the disease of women. She was the first female who not only advertised her business but also supported women's rights, temperance and economic reform. Lydia also printed the report about the female problem and earned a lot of money. She was modern and her followers also used their images as women to sell their products. She played different roles to promote women's business. She brought to her marketing effort to passionate social activism characteristics of many women of her era. She gave practical suggestions about diet, exercise and hygiene. Many women were socially aware and economically independent by Lydia's effort. Lydia suggested female customers not go to the male physicians.
Many female entrepreneurs followed Lydia's footsteps and become successful in their lives. Helena and Elizabeth competed not only in selling cosmetics but also in attracting European aristocrats to get married. Elizabeth established herself as a cosmetics businesswoman and focused on hairstyle, readymade clothes and nutrition. Malone established herself as a role of a social activist. Like Lydia, she developed an innovative marketing strategy, She started to train black women so that their economic condition can be uplifted. Like Lydia, many American businesswomen offered their customers more than their products. They supplied very hygienic and practical suggestions to their customers and brought a great change in the social and economic condition of contemporary women. Finally, they became successful to keep their distinct identity. In the masculine world, many female entrepreneurs are also following Lydia's footsteps till now in America.

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